This is an important decision. Here are some questions you might be asking:

When is the right time to hire a PR company?

Book launch: 6 - 9 months in advance of publication date

National / Global event: 6 months in advance of your event

Fashion / product debut: 4 - 6 months in advance of your event

Business ready to scale: 4 - 6 months in advance of your big initiative


How long should you plan to work with your PR agency?

To help us serve you at highest capacity, we recommend 6 months minimum. Because we’re building a relationship, this work takes time. You can anticipate 4 - 6 weeks for on boarding, receiving materials, designing the initial strategy, before moving into pitching, training, possible events and partnerships.

Will PR help my product or service sell?  

PR is about relationships. We pool our resources, combine your relationships with our own and direct them toward one goal: helping you succeed.

Like all good relationships, developing relationships with your public takes time and won’t always result in immediate sales. PR will help introduce you to a broader audience. The goal is exposure. It is like planting seeds that will eventually sprout and blossom into new opportunities in the future.

*we understand that relationships are full of nuanced dynamics and we are always extremely careful to show respect and deference for the superstars you bring to us.

Is it ever “too late” to work with a PR agency?

If your product, service, or campaign needs press within 4 weeks, we do not recommend partnering with Appleseed. Here’s why:

  • We will not be able to get to know you thoroughly enough to represent you authentically, which is our chief goal.
  • We specialize in high level national press outlets with huge audiences, which have long lead times due to their packed editorial calendars.
  • Our contacts may receive 3000 pitches a week. They adore us, but they have ongoing demands. It takes time to nail them down and get the perfect story that represents you.
  • We do not send mass mailings that result in low quality press mentions. We plan in-person meetings and hand-deliver products (or their favorite latte!) to them.

Does Appleseed accept pro bono work?

Appleseed adores our clients (you’re VIP to us!) In order to provide the highest quality of service to those we carefully select, we only accept partnerships that meet our payment criteria.  

.... think you're a fit? Contact us today!

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