At A Glance

Resounding positive experience. Worth the investment!
- Julia Pimsleur, author of Million Dollar Women: The Essential Guide for Women Who Want to Go Big

With Ashley’s press management, the first “no Photoshop Fashion Magazine,” Verily, went viral and increased its web traffic by 900%. Here’s the impact of Ashley’s specialized work:

Landing Features:

Ashley landed over 180 media features in 8 months on outlets including HuffPost Live, Dove, Queen Latifah Show, New York Post, CBS,Huffington Post, Upworthy, National Review Online, Fox Business, The Daily Caller, Entrepreneur Magazine, The Telegraph, Townhall, LeanIn and more.

Increasing Web traffic:

Press coverage increased regular web traffic by more than 900% (from 30,000 unique monthly visitors to 280,000). The magazine has grown to currently see 1 million views per month.

Impacting other brands:

After Ashley pitched the story, “Verily’s No Photoshop Policy Proves it Can Be Done,” to Arianna Huffington’s Chief of Staff, the viral article with over 37,000 likes and 460 comments, rippled to international audiences, affecting global brands - such as American Eagle’s - Photoshop practices.

Social Media Growth:

With strategic social media campaigns, Ashley grew the digital footprint of social media channels by 400 to 1,200%  in eight months with zero paid acquisition.

  • Nearly 700% on Facebook from 3,500 to 25,000 followers

  • 400% on Twitter from 900 to­ 6,600 followers

  • 1200% on Instagram from 450 to­ 5,700 followers

  • Her strategic Facebook campaigns grew Verily’s reach from 30,000 - 200,000 in one week.

  • She coordinated and participated in online Twitter parties that reached between 200,000 and 7 million featuring brands “More Love Letters,” “She's The First,” “United Way” and other empowering brands.

Crystal Etienne, PantyProp: Media Darling Package

Appleseed team worked with Crystal Etienne to boost her visibility and position PantyProp to scale without advertising and land an investor deal to close a Series A round. At the time of our engagement, Crystal had just crossed 7 figures in annual revenue in her second year of business. Within one year of our engagement, she is perched to reach $10 million in annual revenue in just 3 years of business. 

We crafted her unique story angles, media training, pitch letters, media list and represented her in the media. Within one year, we have moved into representing her speaking on top stages to spread her message nationwide.

Here’s the impact during our collaboration:

  • LANDING FEATURES: 19 pieces of coverage, 547MM online readership, 588,000 readership views

  • Outlets include: Fast Company, Forbes, Inc, Allure, American Express, USA Today Top 10, Black Enterprise Women Of Power, Brit & Co, Startup Nation, and more

  • ACCOLADES: Named “Top African American Female Founder To Watch in 2018” by Inc

  • TRAINING AND BRANDING MATERIALS: Media training complete, speaker reel complete

  • SPEAKING: Black Enterprise Entrepreneur Summit, TakeOver Summit, Columbia University (2x), Wharton University, Startup Grind, Success Summit, Women Entrepreneur Expo DC, SHE Leads

Sseko Designs: Basic Media Darling

The Appleseed team worked with Liz and Seek during the launch of their Ambassador program. We created her pitch letters, story angles, media list and fielded interviews on her behalf. Here’s the impact during our collaboration after three months:

  • MEDIA FEATURES SECURED: 14 features, 5.14 billion online readership, 5.29 million article views

  • Featured in Forbes, ScaryMommy, Yahoo, Brit & Co, Working Mother, American Express, Startup Nation Radio, What Women Want Radio, Thrive Global, Mogul Mom, BeyondMom and more


Erica Dhawan: Media Darling Package

The Appleseed team worked with Erica Dhawan during the launch and publication of her groundbreaking book, “Get Big Things Done: The Power of Connectional Intelligence.”

Here’s the impact during our collaboration:

  • #1 Bestseller by CEO Read

  • #1 on What Corporate America is Reading

  • #23 on Amazon

  • Powerful launch party in New York City with Levo League and Deloitte that was called their “biggest event of all time” and was requested again in San Francisco.

  • Training on live-tweeting during her speaking engagements with IBM, Social Media Week, and SXSW and a twitter chat with millennials influencer, Chelsea Krost, which reached almost 1 million people.

  • Assisted with the speaker training for Erica Dhawan's inaugural TEDxBeaconStreet presentation.

  • Talking point, branding, pitching and press meetings with Business Insider, an interview for the Fast Company feature, and a 15 minute TV segment on Huffington Post Live.

S.H.E. Summit: Media Darling Package

Appleseed worked quickly, strategically, and tirelessly to promote the global women’s empowerment event, SHE Summit founded by Claudia Chan, CEO of S.H.E. Global Media.

Our impact included:

  • 60 media features in 5 weeks, including features in The New York Times, The Wall Street Journal’s MarketWatch, FOX Business, Huffington Post Live, Forbes, The Examiner, Vanity Fair, and Refinery29

  • Subsequent feature follow-ups in outlets such as Mashable, Forbes, NBC, and Fast Company, where Claudia Chan was referenced as “the Richard Branson of women’s empowerment.” 

  • Total of 76 features reaching an online audience of 2.87 billion

  • Trended the hashtag #SHESummit as #1 in Washington, DC and #4 in New York, reaching over 300 million social media timelines in 2 weeks in over 100 countries.

  • 93 marketing partners, including UN Women, SELF Magazine, Maria Shriver, DoNYC, Huffington Post, and others.

  • Due to the press exposure surrounding the third annual SHE Summit, Claudia Chan was invited to be the 2015 International Spokeswoman for Gillette Venus and embark on a 10 day speaking tour to Korean diplomats about women’s empowerment.


Cheryl Sutherland, PleaseNotes: Basic Media Darling Package

“Working with Ashley has been a dream. I’ve worked with, and for, different PR companies in the past and Ashley is amazing at guiding you through the process, setting expectations, and exceeding them! I appreciate her because you can tell she really cares about you and the effect she has on your brand and that you are not an afterthought. Thanks Ashley!”

The Appleseed team worked with Cheryl Sutherland during the expansion of her PleaseNotes Affirmation Products line. Although she had never been featured anywhere, we were able to accomplish big results that positioned her for success at trade shows to expand her line as well as add prestige to her personal brand so she could launch a coaching career. 

Here’s the impact during our collaboration:

  • LANDING FEATURES: 28 stories, 544MM readership, 783,000 coverage views

  • Placement in Fast Company, Forbes, Brit & Co, Levo League, Jopwell, Hello Giggles, InStyle, Huffington Post, American Express, Together Experience, Her Agenda, targeted podcasts and more 

  • THOUGHT LEADERSHIP: Column secured in Thrive Global 

Aideux Bridal: Media Darling Package

Appleseed managed the launch of the brand new bridal brand, Aideux Bridal.

Our impact included:

  • Media Pitches: 6 features reaching 23M online readership, including Glamour Magazine Weddings, The Knot, Inside Weddings, Verily Magazine, Wanderable, and more

  • VIP Media Showcase at New York Bridal Fashion Week: VIP Press presentation drew 150 attendees, including outlets like New York Mag, Brides, Kleinfeld, Inside Weddings, Love, Inc, The Knot

  • Social Media Plan: 1.13 thousand social shares

  • Communication Strategy: 51.8 thousand estimated coverage views

  • Media Training: giving the Aideux co-founders confidence to tell their story with grace

ImageThink:Media Darling Package

Appleseed worked with the co-founders of ImageThink, Heather Willems and Nora Herting, during the launch of their inaugural book, Draw Your Big Idea.

Our impact included:

  • LANDING FEATURES: 25 features including in MSNBC Your Business, Inc, Brit+Co, HIRED, and 10 minute video for Entrepreneur Magazine to audience of over 3M

  • 194M reach in online readership

  • THOUGHT LEADERSHIP: Writing partnership with American Express OPEN Forum, 2 articles published

  • 1.79K social shares

  • 14% newsletter growth

  • SPEAKING: 12 speaking appearances, including The Atlantic Live to 450 global leaders, Massachusetts Conference for Women (#1 Women’s Conference in the Country) to an audience of over 12,000, PR Week, and Columbia University.

  • 6 ghost written articles

  • Professional Media training

  • Speaking training with Celebrity Trainer

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